POOJA PATEL
Interior Design Portfolio
Nay-EN-DAZ : a new shopping experience
Retail experience and services
Completed May 2018
project brief
Nay-En-Daz brings to you a new way of shopping. Shopping with services, think of it as a one stop shop. The intent for Nay-En-Daz was to create a shopping experience that would get people to shop in stores versus online. We all know it is a hassle to go into store and even after hours of searching not finding what you are looking for. To enhance everyones shopping experience there will be retail shops that will have fashion designers present at all times. So that instead of looking for hours for something you can tell them what exactly you want and they will guide you in the directions. There will be other shops like alterations for when you need to get something tailored. Bike/ repair shop for when the bicycle is giving you troubles or you simply need a bicycle.
research
ISSUE
How can a retail store attract online consumers to an enhanced shopping experience?
Retail stores are suffering as millennial consumers (ages 19-36) switch to online shopping. This not only affects company profits but also excludes young people from interacting with the community.
8,640
stores will close by the end of year 2017 due to lack of customer service
Results of a survey taken of millennials
Through taking a survey with millennials results show that customer service and shopping in the store is what millennials want. They like the physical experience versus shopping online.
When it comes to the physical experience what elements would enhance your experience?
- well organized store
- when you are working full time and get out work at 5 on a weekday, it is convenient that stores close at 6 or after. Weekends are time to relax and not shop
- A less cluttered environment would also help (think opposite of Forever 21)
- Good customer service that guides me and makes my experience easier would definitely end up in me wanting to come again
- Store experiences, interior style
- Interesting design within the space
What millennials look for :
Retail Environment Elements
Tangible Elements Vs. Intangible Impressions
- lighting, scents, display, graphics, merchandise, customer service
- better customer experience, prefer shopping in store, convenient store hours
- rather shop in the store rather than online
Goals
millennials in Nashville
It is all about convenience.
Create a place that brings excitement to individuals when they enter the space
Stay up to consumer demands and make sure the customer service is one that they will remember.
Incorporate social media and technology into the retail experience so that millennials can stay up to date on the new features.
Age : 33 Years
Location : Seattle, Washington
Marital Status: Single Kids: None
Occupation: Author
Salary: $55k
Education: Bachelor of Arts in English and Journalism
Hobbies: Yoga, Reading, Traveling, Keeping up with the fashion trends.
clients
Blayze Moore
Becky Smith- 31 years old
John Smith- 36 years old
Joseph- 4 years old
Annie - 5 years old
Occupation:
Becky - Elementary school teacher, $55k John- IT tech, $58k
Joseph- Pre-k
Annie- Kindergarden
Where do they live? Rochester, NY
Hobbies: loves spending quality time with family
The Smith Family
Diljit- 27 years Sanjana- 22 years
Occupation:
Diljit - Businessman, $85K
Ankita- Runs her own fashion company, $50K
Where do they live? Canada
Hobbies: Entertainment (movies, concerts, exploring), quality time with one another
DIljit Dosanjh &
Sanjana Patel
When picking clients I wanted to keep in mind that everyones experience is different. A family shopping experience versus a single person going shopping would be completely different. To see how different people would interact I picked a single bachelor, a family, and a couple.
deep dive into client research
x
location
Nashville, Tennessee
Life and Casualty Insurance Company
401 Church Street, Nashville, TN 37219
Height: 410’ -To the tip is 500’
Floors: 30 Opened in 1957
Architect: Edwin Augustus Keeble
Life & Casualty insurance company was constructed in 1956-57
Was the first major construction after World War II 275,000 sq. ft.
Office building is currently occupied by multiple companies
full building analysis + site analysis
Concept
MOTION OF GULAL
Gulal is the multicolor powder that is used during the festival of colors, Holi. The festival of colors is one of Indias most known festivals. The color is thrown in the air, and on one another to celebrate the triumph of good over evil. The different colors used bring joy to everyone. The curving motion of gulal is used as the inspiration and shown in the interiors through the finish materials.
NAY-EN-DAZ brings a new shopping experience that entices the retail experience for users. From fitting rooms with screens that help a shopper virtually try on clothing, to services like dry cleaners, barber shop, bike repair shop and more. The design of NAY-EN-DAZ uses the curves, color, and thread from the Hindu culture to highlight different parts of the shopping experiences. It is an adventure where people freely explore and have their own experiential shopping experience.
process
GROUND FLOOR
Lobby and Cafe
LEVEL 1
Retail
Level 2
Services
ground floor plan
level 1
level 2
MATERIALITY
final design
Lobby
Reception desk will be used for two purposes :
1. to guide everyone around the building
2. Valet area for bicycles
For convenience there will be a
valet area where you can drop your bicycle off and the staff will take it to level 2 for any services you might need. The desk will be located in the lobby next to the retail door.
Cafe
Retail
The view of the threaded display boxes form the ground level to the first level. The idea was to create a display in the staircase so it creates this sense of curiosity of, what is upstairs? The thread boxes are elevated at different heights with light fixtures coming through and around the boxes to highlight the staircase area.
Fitting Rooms
Self-Checkout
The checkout area has a total of five checkout stations on each side. The middle portion of the counter dips down to create ADA accessible checkout area where they can easily pull up in there wheelchair and checkout.
Bike Shop